এলেন ম্যাকআর্থারের ফাউন্ডেশনের উদ্যোগকেই অনুপ্রাণিত হয়ে জনপ্রিয় ফ্যাশন ব্র্যান্ড “এইচএন্ডএম ” পুরুষদের ডেনিম সংগ্রহ করা শুরু করেছে অক্টোবরের মাঝামাঝি সময়ে এবং সংগ্রহকৃত ডেনিমটি তৈরি এবং এর প্রক্রিয়াকরনের খুটিনাটি অনুধাবন করার পদ্ধতিটিকে নতুনভাবে সংজ্ঞায়িত করার জন্য তারা কাজ করতে সংকল্পবদ্ধ। এইচ এন্ড এম এর কর্মকর্তাদের মতে, “জিন্স সংগ্রহ এবং রিডিজাইন” সংস্থাটির ডেনিম তৈরির দক্ষতা বৃদ্ধি করতে সমর্থ হবে এবং এর গুনগত মান ও ব্যবহারযোগ্যতা বৃদ্ধির পাশাপাশি রিসাইকলিং করে তা পুনরায় ব্যবহারের উপযোগী করাও তাদের সংস্থাটির পক্ষে সম্ভবপর হতে পারে,যা ভবিষ্যতে ডেনিম তৈরির জগতে এক নবমাএিক সাফল্য বয়ে আনতে পারবে। এইচএন্ডএম কেবল এই উদ্যোগের নির্দেশিকাগুলি সরবরাহ করেছে তা নয়, বরং ডেনিমের বৈষয়িক স্বাস্থ্য, পুনর্ব্যবহারযোগ্যতা এবং সন্ধানের ক্ষেত্রে পোশাকটিতে উন্নতি করতে কাজ করে যাচ্ছে । উদাহরণস্বরূপ, স্ক্রিনযুক্ত রসায়ন পদ্ধতিটি নিরাপদ রাসায়নিকগুলি বাছাই করার জন্য ব্যবহৃত হয়েছিল এবং জিনোলজিয়ার দ্বারা পরীক্ষা করার পরে যাদের ইআইএম (পরিবেশগত প্রভাব পরিমাপ) এর গ্রিন স্কোর রয়েছে শুধু তাদেরই ব্যবহার করা হয়ে থাকে।
জন লোম্যান, ডিজাইনার, এইচএন্ডএম এবিষয়ে বলেন, “আমাদের পণ্যগুলোর পুনঃব্যবহারযোগ্যতাকে সক্ষম করতে আমরা টেনসেল থ্রেড ব্যবহার করেছি যাতে পণ্যটি ব্যবহারযোগ্যতা হারানোর পরে তাকে সহজেই পুনর্ব্যবহারযোগ্য করে তোলা যায়। আমরা মনে করি যে স্থায়িত্ব এবং পুনঃ ব্যবহারযোগ্যতার বিষয়কে ডিজাইনারদের পন্যের মানদন্ড নির্ধারনকারী অন্যতম মাপকাঠি হিসাবে দেখা উচিত। আমাদের এই প্রকল্পটির পরিকল্পনা অনুযায়ী আমরা পুরাতন পন্য সংগ্রহ করে যাচ্ছি এবং আমরা আশা করি যে আমরা আরও টেকসই পণ্য তৈরির দিকে আরও দুর্দান্ত পদক্ষেপ নিতে পারবো।
ব্যবহৃত ডেনিম ফ্যাব্রিক হলো মূলত অর্গানিক কটন বা জৈব সুতা, রং এবং পুনর্ব্যবহারযোগ্য তুলার মিশ্রন আর এই ডেনিমের ব্যবহারযোগ্যতা বৃদ্ধি এবং রিসাইক্লিং করার প্রক্রিয়াটিকে আরও সহজ করতে এইচএন্ডএম অনেকগুলো সরকারি সংস্থা, একাডেমিক প্রতিষ্ঠান, উদীয়মান উদ্ভাবক এবং এস.এম.ইগুলির সাথে কাজ করে যাচ্ছে।
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